In contrast to Elytis’s verse “If you deconstruct Greece, in the end you’ll have an olive, a vine and a boat,” the tourist imagines memorabilia with attic light, the Parthenon, endless beaches, Dionysian nights and any latest fad he is offered. What promotional item could represent our country’s modern tourism image? What product could possibly encompass the Eternal Then and the Ambigious Now?

2022 finds us with the prophetic words covering the Glorious City like a sound-logo: “Tourism is the most powerful industry in Greece”. And so a “product” reflects the future

Photos: Nikos Krikelis

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